Good customer service is important. Not only is it an effective way of gaining new customers, but those who are satisfied with their purchase and the customer service they have received are more ...

This essential sales step follows marketing and precedes long-term account servicing (see Fig 1), but banks often overlook it despite its importance. If not handled well, the money and effort spent ...

A customer is an individual or business that purchases a company's goods or services. Customers are important because they drive revenues. Businesses can neither survive nor thrive without them.

In short, a good CX is a magnet for customers. To help you gauge the importance of customer experience and its trends, we’ve curated this list of essential statistics to inform your CX optimisation ...