What do these phrases have in common with Sukumar Ray’s poems? They’re all examples of what the Internet now calls brainrot. It refers to content so absurd, that it leaves you laughing, confused, or ...

Filmmaker Ram Gopal Varma criticised Indian cinema for underestimating audiences, contrasting it with Hollywood's approach to ...

Unlike common social media trends, the Tung Tung Tung Sahur seems to have no exact meaning or a fact-based origin story.

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

The Italian Brainrot takes its cue from the Anglo-Saxon-derived English idiom "brain rot." Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance ...

“Brainrot” is a term for the mental decline that can come from overconsumption of low quality or unchallenging online content. Learn more about the causes of brainrot and the steps you can tak ...

Example: “I’ve been watching so many TikToks, I have brainrot.” Online discussion of brainrot has recently grown so widespread that some social media users have begun creating parodies of ...