It took until the end of September (!) to officially announce (and get approved by the league) Infinite Athlete— a newly created company already with some ties to the club and the ownership group.

Manchester City’s ongoing legal battle with the Premier League has dealt another blow to EFL clubs, who are fearful of further delays over reaching an increased funding settlement from the top ...

The Blues found themselves in the same predicament at the start of last season before landing American sports technology brand Infinite Athlete in a £40million deal. It was later agreed that ...

Chelsea are in a strong position to secure a lucrative shirt sponsorship deal if they qualify for the Champions League ...