Do you go with micro-influencers or macro-influencers? Influencer marketing has been growing quickly, and it's not hard to see why. It's essentially word-of-mouth, and it can be used by any type of ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

The analysis focused on: Identifying the prevalence of influencer marketing across different campaign categories Analyzing the types of influencers used in B2B marketing campaigns Examining how brands ...

So, what exactly is an influencer? Well, there is no set definition but essentially it is someone that uses social media to literally influence others. They promote products, services or a certain ...

If you are an influencer, celebrity, or content producer, brand partnerships might not be a new concept. But, have you assessed if those collaborations are giving you profits? For this, you need to ...