Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers' responses to ads — its latest ...
Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising
Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla.
AdExchanger7d
Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
Advanced Television7d
iSpot launches Outcomes at Scale; Paramount integration
Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver ...