“But if you're a new brand coming into the toy business, you have a lot more room to play. It's just about whether it will have the lasting power that Jellycat has had, or if it will be another ...

Explore the rarest and most popular Jellycat plushies, why they’re valuable, and how collectors hunt them down worldwide!

Earlier this month, a queue formed outside Brown Thomas on Grafton St as the store launched its first exclusive Jellycat. As ...