Everyone loves Jordan shoes and sneakers, but not everyone loves paying well over $100 for each pair of them. The focus for ...

Lakers guard Jordan Goodwin, who was recently called up from the G League, will now be eligible to play for the team during ...

The Jordan Luka 4 will launch in April alongside Doncic's first takedown model, the Jordan .77, which will be available for ...

Los Angeles Lakers superstar Luka Doncic has been heralded as one of the best players in the NBA upon his entry to the league ...

Today, Jumpman unveiled the Jordan Luka 4 and the Jordan Luka .77. The Jordan Luka 4 leverages the best performance technology Jordan Brand has to offer. Headlining the innovative setup is the ...

To coincide with his move to LA, Doncic debuted his fourth signature Jordan Brand basketball shoe against his old team. The Luka 4 features an evolution of Jordan Brand’s technology, the ...

Luka Doncic first signed with the Jumpman in 2019 when he inked a five-year, multi-million dollar deal to release his own signature line. Four shoes strong, the Jordan Luka 4 was first unveiled ...

The new Jordan Luka 4 made its debut in Los Angeles Lakers ... This season, the Slovenian superstar is averaging 28.1 points, 8.3 rebounds, and 7.8 assists per game. Los Angeles Lakers guard ...

The shoe, dubbed the Jordan Luka 4, features a low-cut upper and is dressed in a white color scheme with neon green accents. The lateral side has what appears to be stabilizers on the midfoot that ...

In addition to the ad, there also was Dončić’s sneaker debut. Dončić wore his new Jordan Luka 4 signature shoe in Tuesday’s game. The Jordan Brand-Dončić takeover continued late Tuesday ...