A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

In July, Barbie created a Sue Bird doll to honor the legendary WNBA star. The company also extended the same honor for tennis star Venus Williams as part of the Summer of Sports campaign.

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

Several athletes have been recognized with their own Barbie dolls. In July 2024, Barbie created a Sue Bird figurine to celebrate its 65th anniversary and Summer of Sports campaign. Tennis star ...

Barbie and Mattel have partnered with the NBA superstar and his LeBron James Family Foundation to create a special-edition doll as part of a brand-new series. The "Kenbassador" line highlights ...