"Don't vape. Don't use Juul," Juul CEO Kevin Burns told Tony Dokoupil ... Products like Juul cannot be explicitly marketed as tools for quitting smoking, according to federal law.

It's betting that adults who smoke cigarettes will increasingly decide to vape instead, reducing the damage they're doing to their bodies. But e-cigarettes like the Juul are not without health risks.

In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation fell just as quickly, as a series of crises led to hundreds of lawsuits alleging that the company ...

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States. Both the company and the non-profit claim ...

In a 2017 article, the Child Mind Institute explains the challenge clearly: “JUUL, a popular vape device that comes in fun flavors ... “definitely yes” and 10% “probably yes” that young people risk ...