Featuring an Anti-Residue Shampoo, Brazilian Smoothing Treatment and Brazilian Intensive Hair Mask, this three-step system uses keratin and antioxidants (like acai and cocoa) to help rebuild and ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the scoop on all things keratin, plus how to do an at-home keratin ...

Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves hair ‘silky straight’ in just one use.

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Celeb dermat Dr Rashmi Shetty answers your queries on hair loss after pregnancy, unexplained hair fall, dandruff and hair straightening treatments. Your hair won't set after the keratin treatment ...

The up-and-coming beauty brand has broken the internet across Europe with its one-of-a-kind at-home Keratin Treatment, selling over 500,000 bottles. After seven sell-outs the viral hair care has ...

The keratin products market is expanding significantly on a global scale due to rise in consumer awareness of the importance of healthy skin and hair. The naturally occurring protein keratin ...

Keratin has been a buzzword haircare ingredient for some time now, especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair ...