LEGO is now bringing ... the Durrr Burger restaurant model, which is modular to encourage customization, before discovering all the deliciously fun details. Inside, kids will find a condiment ...

LEGO The Simpsons sets have been around for more than a decade, but new releases are so rare that LEGO’s latest, a ...

Our brand-building objective was to grow the brand salience measured on "LEGO Play is fun", without losing on "LEGO helps learn new skills" and "LEGO supports children's creativity". These attributes ...

The LEGO Group conducted a nationwide survey of children ages 6 to 12 during the design process, polling the kids about their daily emotions, friendships, and toy preferences. According to the ...