Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? General Mills is betting a lot of people do, as it is launching Kit Kat Cereal nationwide beginning this month at $5.69 ...

NEW YORK ? A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage ...

Kit Kat has been on a roll lately. From head scratching collabs, like a mildly nauseating Handy Melt with Pizza Hut, to the return of the cult-favorite Lemon Crisp flavor, the iconic shareable (or ...