Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex.

This paper describes how advertising contributed to the successful introduction of Kleenex Velvet toilet tissue, a radical new product manufactured by Kimberly Clark Ltd (KCL), into the southern half ...

Kleenex facial tissue, manufactured by Kimberly-Clark Corp., is on display at an Associated Supermarket in New York.(Andrew Harrer - Bloomberg News) Kimberly-Clark slashed its annual profit ...