I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex. That’s called genericization or the more easily pronounced proprietary eponyms. Basically, it’s what we call it when a ...

the only thing that may feel better than the application is the new Kleenex Lotion Brand Facial Tissue, which "feels so good to feel." Kimberly-Clark's Kleenex isn't the only consumer goods brand in ...

The company called 2024 a “breakthrough” year as it launched multiyear transformation program and rewired the business into ...