It’s unknown what the first mascot in Korea was, but one of the earliest famed mascots is Hodori, the orange tiger that represented the Summer Olympic Games in 1988 held in Korea. The tiger is ...

The regulatory approval from financial authorities for financial holding groups to commercialize their brand mascots has led to a surge in marketing activities. By crafting engaging stories around ...

Both animals appear in South Korea’s foundation mythology and are closely associated with Korean culture ... In addition to the cultural importance it carries, Bandabi is a nod to the 1988 Seoul ...

The Gomdoori were designed by Lee Yun Soo. The design of the mascot pair was based on the Asian black bear and the name Gomdoori comes from the Korean word for “teddy bear”. Bears are commonly ...

According to market watchers, Monday, Korea's top four financial holding firms are actively promoting their mascots through various marketing campaigns. Among them, KB Financial Group has taken ...

The tiger frequently appears in Korean popular art and legends, and is often associated with humour, bravery and nobility. Hoduri, the tiger mascot, wears the sangmo — a traditional Korean hat ...

Bandabi is the friendly Asian black bear with half-moon shaped patch of white fur on its chest and is the official mascot of the PyeongChang 2018 Paralympic Winter Games which happen in March.