Hitejinro Co., South Korea's leading beverage company, said Wednesday the cumulative sales of its Jinro soju have surpassed 2 ...

Japanese and Korean restaurants in India faced challenges due to strict alcohol regulations, impacting their cultural norms ...

It’s the world’s bestselling spirit brand, but you wouldn’t be alone if you haven’t heard of Jinro – because sales of this Korean soju were, until very recently, almost entirely domestic.

Once overshadowed by mainstream choices like soju and beer, traditional Korean alcohol has experienced a resurgence since the ...