As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The brand’s signature lip liner, another blurring option, comes in a range of ...

Lip and cheek tints are that safety net of makeup, which makes everything better. So, here we are, with some of my personal ...

We’ve compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

As seen on NCT's Ten, Blackpink's Jisoo, ITZY's Yeji and more, these K-pop stars are here to show us the latest makeup trends ...

The new Rouge Classy Lipstick comes in 10 Seoul-inspired hues and is housed in a luxurious black and gold case. Launched in 1985, Etude has thrived for decades as an affordable Korean makeup brand.

The beauty mecca has sold South Korean beauty products for years ... improving any dullness and uneven skin texture. Innisfree My Lip Balm This lip balm is formulated with cupuaçu butter ...

Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

Save up to 25 percent off Laneige's best-selling Lip Glowy Balm (which always sells out), the Hydro UV Defense Exa sunscreen, Glowy Makeup Serum, Water Bank Moisturizer and more. By Jamie Ballard ...