In 1997, LL Cool J starred in a GAP commercial where he famously donned a FUBU hat and rapped about the rising clothing brand. Here, the brand founders reminisced on what it was like to witness ...

NCIS: Los Angeles alum LL Cool J is returning to the NCIS universe with a guest spot on the mothership series this season.

“It was Black-owned but never Black only.” FUBU had one of its biggest moments in 1997 when LL Cool J appeared in a GAP commercial wearing FUBU. “He changed the game with that one,” Perrin sai ...