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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The campaign's central strategy revolved around offering potential customers an exclusive experience at the IDOLE HOUSE, a unique pop-up store designed to immerse them in the world of Idole products.

Lancôme, the beauty brand, created its A Parcel from Paris campaign to become the number one brand in its category on Tmall in China during 2018 Single’s Day. Black Friday and Cyber Monday, known the ...

In her first campaign for the luxury brand, the pop star's minimalist makeup routine gets a sophisticated upgrade mirroring the more mature direction of her newest album. In lieu of the Pro Tip ...

Julia Roberts’ latest campaign images for Lancôme’s newest fragrance, La Vie Est Belle have been revealed – and we’ve got an exclusive behind the scenes video of the shoot. For the past ...

AR treasure hunts: Engaging consumers with innovation Take Lancôme’s Chinese New Year campaign as an example. Pontac worked with the global beauty brand to create a festive augmented reality ...