Investopedia / Zoe Hansen The life-cycle hypothesis (LCH) is an economic theory that describes the spending and saving habits of people over the course of a lifetime. The theory states that ...

How do Japanese households make consumption decisions? This book uses “life cycle theory” to analyze, from a consistent perspective, various phenomena related to consumption in Japan, such as the ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.