Lucy Bee is an entirely UK-based, privately-owned family business that started their foray into sustainability with their ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

There are a few signs you can look out for that a make-up brand is going to be reliably trustworthy, but I’d argue that having a make-up artist at the helm is one of the biggest—perhaps the ...

From Hollywood actors to chart-topping musicians, celebrities are making their mark in the beauty industry with their own cosmetic lines and skincare brands. With Lady Gaga becoming the latest A ...

Proya Cosmetics Co. Ltd. grew by +30%, and Grupo Boticario also grew by +30%. So, what impact are these new brands having on customers and the traditional leading brands? Did the younger companies ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...