recently, a delegation from chibi city's organization department visited the e-commerce live-streaming industry in honghu ...

In a shift sparked by the pandemic, groceries have become the top category purchased via live commerce in China, as shown below. Farmers use streaming to sell their produce and maintain livelihoods.

Indonesia is the darling of Southeast Asia as it is the region’s most populous country that thrives on the significant contribution of its consumer power. Consumers' adoption of a trend in this region ...

This paper details how a Pernod Ricard China study on moments of consumption (MOC) led to a live-streamed consumer lounge to communicate the research insights to internal stakeholders. Livestreaming e ...