Adidas will promote Liverpool to its ‘Elite’ tier of clubs and it means fans will get a stream of unique kits and merchandise when it is launched ahead of the 2025/26 season and with funds ...

Liverpool’s new £300 million multi-year adidas kit deal is one of the most lucrative deals the Premier League has ever seen. The Reds and adidas have agreed a five year contract which begins ...

Shoppers across Liverpool will remember the days when hundreds would queue outside one Liverpool city centre shop. A staple ...