If we don't have a fundamental understanding of how a state, region or DMA reacts to our brand now, it will be harder to adapt.

The company, which moved from Fountain Square to the Lockerbie Square Historic District last year, said it would be wrapping ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the... Seamlessly blend community engagement with ...

Advertise in the greater Richmond market that is home to eleven Fortune 1000 companies. The Richmond Times-Dispatch has a full range of print and digital products.

and white paper marketing. Below, selected findings from the 2013 Local Promotions Forecast by Borrell Associates. Similar to local markets, promotions spending is outpacing ad spend. Total ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...