Sometimes a color scheme is just a color scheme… You know it’s a “slow news day” when people start talking about color ...

A psychologist's argument about the logo color of McDonald's, a global fast food chain, has been raised. The McDonald's logo ...

The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989 ... with the name appearing in combinations of black, yellow, and ...