资讯

Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Coca-Cola’s “Classic” campaign goes quiet while the rest of marketing gets louder
A new campaign leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
AllAfrica on MSN10 小时
Kenya: Coca-Cola Revives 'Share a Coke' Campaign in Kenya
Coca-Cola has relaunched its global "Share a Coke" campaign in Kenya, bringing back personalized Coke bottles and cans ...
‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign. The locally born initiative will see personalised bottles ...
Coca-Cola to revive ‘legendary’ bottles 12 years after being discontinued in the UK
COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...
Coca-Cola relaunches Share a Coke campaign
Coca-Cola is bringing back its Share a Coke campaign. The locally-born initiative will see personalised bottles return to the ...
Marketing Week8 天
Three things make Coca-Cola better at marketing than anyone
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...