A failure to recruit new users to the male deodorants category plus a growing competitive set had eroded Lynx's value and volume share, along with its brand power. The task was to increase ...

Two lynx cats are living temporarily at Dartmoor Zoo while their habitat in Kent is refurbished. Brother and sister Flossie and Torridon arrived at the zoo in Devon on 11 April. The pair are ...

The much-loved fragrance has been a mainstay on the market since 1995 and has cemented itself as a quirky Christmas gift staple. Despite years of popularity, Lynx dropped a bombshell on social ...