The seasoning company Maggi is branching out with a new line of instant noodles. Will Maggi's ramen be able to stand out in a ...

Maggi is feeding consumer hunger for more flavor and fusion by leveraging its global network of culinary experts to create authentically flavored noodles.

This Maggi Noodles Kathi Roll can be enjoyed for brunch, or even if you crave for a light dinner. Bite into one of these flavourful kathis and you will no more return to the Indian street foods.

Nestle relaunched Maggi post-ban and continues to dominate the instant noodles market in India. “Maggi noodles are 100% safe for consumption. We strongly reiterate that at no stage of the ...

Baba Ramdev promoted Patanjali Ayurved on Monday announced the launch of instant atta noodles, a week after foods giant Nestle announced the relaunch of its Rs 2,000-crore Maggi noodles.

A great recipe to fix those hunger pangs on cold, rainy days! Plus, these are all basic ingredients that you use daily. If you have a packet of any instant noodles of your liking- just follow these ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

The globalisation of the Indian palate, however, appears to have occurred even before the advent of Quick Service Restaurants (QSRs), thanks to well-known packaged food brands. Even as Korean is ...

Punjabi Tadka Maggie is a dish that is enough to leave you salivating – the spicy red colour, the flavours of butter and burnt garlic and our all-time favourite Maggi put together make for an ...

This case study describes how Maggi Noodles, the noodle brand, defended its market position in India through a campaign with an iconic Bollywood star and a big user participation element. This case ...

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