Ben Chehebar recently founded his own soccer shoe brand, Eleven. But taking on industry giants will not be an easy task.

Kanye West has long been famous for his daring fashion statements and as an iconic figure in the world of sneakers.

While the Goliaths rest on their laurels, the up-and-coming brands below are busy making the trail shoes of the future—and they won’t be remotely offended if you rock their kicks anywhere but.