A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

In partnership with the Advertising Research Foundation (ARF), the Journal of Advertising Research has a mission every quarter to showcase the finest global thought leadership from marketing research ...

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The tiny billboards market Band-Aids as sleep eye masks, Staples rubber bands as workout equipment and Kraft noodles as ...

The art of authenticity: How entrepreneurs leverage purpose-driven marketing In the evolving digital landscape, authenticity has become crucial for effective marketing. Brands leveraging AI to ...

The marketing director at Disney Consumer Products ... In an age of content overload, brands that master the art of storytelling won’t just attract attention; they will cultivate enduring ...