A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

The art of authenticity: How entrepreneurs leverage purpose-driven marketing In the evolving digital landscape, authenticity has become crucial for effective marketing. Brands leveraging AI to ...

Role of Memes in Modern Marketing: Memes have 10x more reach than a normal ad without promoting and that’s the level of organic reach most brands can only dream of using a traditional ad campaign.