Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.

The show will see Jimmy Fallon, ex-Netflix marketer Bozoma Saint John and guest CMOs rate people's big brand ideas.

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

HH Global, the world's leading responsible marketing activation partner, today announces the launch of Nuevo - a purpose-built in-house creative agency built to bridge the gap between big brand ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Mylene Ong, head of digital sales and marketing at Citi, told Campaign the business had built a strong ... Citi explored how Singaporeans' ideas of wealth have changed significantly in the last decade ...

Zambia’s arm of Africa’s leading creative agency, X3M Ideas, has recorded success at the 2024 Marketing Excellence Awards ceremony organized by Zambia Institute of Marketing. At the award ceremony ...