Nashville-based digital marketing expert Jennie Smythe opens ... Trending on Billboard Now, Smythe is sharing the lessons she’s learned along the way in her memoir, Becoming Girlilla: My Journey ...

The lesson: controversy, handled well, can be parlayed into increased audiences ... In short, it helps define and create an audience. 4. Have a clear goal All World Cup marketing starts and ends with ...

Lesson: Brands and individuals facing change should blend their constraints into ... telling compelling stories of change and creating lasting emotional connections. is an Associate Professor of ...

The lesson to be learned here: involve your customers as early as possible ... Once you make contact with your customers, make sure that they can return the favor. From your traditional marketing ...

Small businesses may not have Duolingo’s resources, but the marketing principles behind its strategy can be adapted to any ...

And, he’s got plenty of lessons to offer marketers. Here, Niche Content head of content Jessica Agoston ... But, when it comes to leveraging a bold personality from a marketing point of view, care ...

And, as we've found in digital marketing, not everything that is claimed turns out to be 'as sold', if you will." In helping his audience of marketers to "leverage digital marketing far beyond what ...

And, as we've found in digital marketing, not everything that is claimed turns out to be 'as sold', if you will." In helping his audience of marketers to "leverage digital marketing far beyond what ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Relentless marketing This is especially so in times of economic downturn, when the natural instinct for corporate bean counters is to cut back on the things they don’t really understand – and ...