Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The study was conducted by Henrik Hagtvedt, associate professor of marketing in Boston College's Carroll School of Management, and colleague Tanvi Gupta. The findings reveal that ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

"The rhythmic sound of the typewriter, the vintage font and the slow reveal of the Coke logo draw you in ... said some industry players MARKETING-INTERACTIVE spoke to. Rather, it’s an evolution.

Hofstra University unveiled a bold new look Monday, launching a redesigned “H” logo as part of a campus-wide celebration and its strategic plan leading up to ...

Google has updated its iconic logo for the first time in a decade. Eagle-eyed users have started to spot a subtle tweak to the familiar G icon. The tech giant, which is part of Alphabet Inc ...