But for a marketing mix model to be accurate, it must be truly omnichannel—by definition. In the B2B space, it is vital to understand how resellers or corporate clients feel about your brand: What is ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...