Place: where customers buy products (stores, online, direct). Distribution channels: traditional, modern, and direct methods. Factors: type, value, lifespan, shipping ...

Traditionally, place referred to the geographic distribution process and the physical placement ... As we’ll see in the last of this series, promotion is surprisingly one of the most misunderstood Ps ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...