To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

A diversified strategy creates agility to react to market and technology shifts. “AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...