Sales and business marketing-oriented technical skills desired include customer relationship management software, ERP software, sales and marketing software, and business intelligence and analysis ...

Product or support videos may require more time, but for marketing-oriented videos, shorter is better. 3. What should the production quality be? The answer is, "It depends." Consider the best option ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted ...

At South By Southwest (SXSW) last weekend, Rare Beauty CMO Katie Welch compared her community-oriented marketing approach to developing a lasting friendship that needs constant care and two-way ...