Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

By assisting businesses in automating repetitive tasks, personalizing messaging, and better understanding their clients, artificial intelligence is revolutionizing marketing. Agent AI allows marketers ...

As such, your average marketer might find it difficult to take their first steps. That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

Whether you are constructing a new marketing team from scratch, or enhancing the skills and capabilities of your current staff, consider the following 11 steps when building your internal marketing ...

If you have mapped out a customer journey (an inbound version of a sales funnel), clever CTAs will encourage buyers to advance to the next step of that journey. To ensure your inbound marketing ...

Becoming shopper-centric is a mindset, not just the realignment of budgets or the rebadging of sales promotion or customer marketing departments. Shopper Marketing has been on the rise for the past ...