AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Email marketing continues to serve as an outstanding tool that enables businesses to connect with their audience and develop ...

Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...