Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages. The post How ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

In today’s fast-paced digital landscape, content creation and marketing have become essential pillars for businesses looking ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...