Their organizations adopt and leverage several best practices, including creating a performance-measurement system, linking marketing to business outcomes, and intelligently setting performance ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Effective market research will allow a business to find out the needs and wants of its customers. This means that the product or service can be tailored to these needs, leading to greater customer ...

Read on for our tips to help shape your next teen marketing campaign. The first step of any good campaign strategy is to conduct target market research to determine whether your product or service ...

PE Hub rounded up five pharma marketing deals from the last five months, starting with the most recently announced. (We have noted the headquarters location for all targets. The PE firms are US ...

This is because the planned regulation targets ads for goods and services. An expert panel advising the agency is expected to compile a set of proposals on ways to regulate stealth marketing.

Geo-targeted marketing is essential for bloggers aiming to expand their audience reach and foster engagement. By customizing your content to cater to specific geographic locations, you create a ...