In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

In the fitness and wellness community, matcha tea has become a favorite drink for those seeking a clean energy source and health benefits. This vibrant green powder, rooted in Japanese tradition, has ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

Although an acquired taste, matcha, off late, is becoming a crowd favourite as an alternative to tea and coffee or even as an ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes. However, there is a significant challenge: the supply may not be able to ...

“Apparently there is a matcha shortage on the way and I blame YALL. (Angry face),” one TikTok caption reads. Article continues below Food influencers are even being called upon to stop ...

Shan called this “most perfect dessert I’ve ever made,” before breaking down why it’s so good. “Because there’s no heat, the ...

The Japanese doughnut chain is once again collaborating with Morihan, a famous teahouse in Kyoto specialising in matcha.

Boston University seniors Shiyan Liu and Uriel Choi took their online food series “Sip & Savor” from social media to reality, hosting a café pop-up in Student Village I March 23. The event featured ...