In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...