In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you're looking to combine coffee's energy boost ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...