In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand?In recent years, matcha, Japan's iconic ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

“ Matcha Ninja is cold-water soluble and has a lighter taste when mixed with cold water. You can add 1-3g of matcha to water ...