Feshak stated that Berlin-based agency Lure, which has worked with brands like Coca-Cola and ASICS, created the campaign for Meduza free of charge. Lure was founded by American David Incorvaia.

Italian dance producer trio Meduza (Luca de Gregorio, Mattia Vitale and Simone Giani) and Irish singer-songwriter Dermot Kennedy (full name Dermot Joseph Kennedy, born in Rathcoole, County Dublin ...