However, pricing analysis needs to account for inevitable mix-shift of other menu items. A new value item could drive incremental profits, but it could also cannibalize higher-margin items.

Chief among them: What should restaurant operators do about menu pricing? Thus far, the 20-to-30% increases since the start of the pandemic have largely been justified to manage historically high ...

SHOPPERS are scrambling to get their hands on a McDonald’s favourite – slashed to just 99p for one day. The popular fast-food ...

Justin Sullivan/Getty Wendy's will start implementing “dynamic pricing,” which changes with demand, in 2025 The chain is investing in digital menu boards to make the fast-changing prices ...

French consumers aren't feeling economically confident, triggering the appearance of novel cut-price menus at many cafes and ...

In-N-Out has caught on to the viral secret menu price hack, and the popular West Coast burger chain has responded in a cost-effective way. According to a memo from In-N-Out's chief operating ...