The post also features Messi kissing the trophy. As of Friday afternoon, the post has garnered nearly 72 million likes, making it the most-liked photo on Instagram, as reported by the Washington Post.

they kiss a lot to greet each other and it was strange for Messi to greet me with a kiss every time I arrived at the academy. Then I got used to it, but in the first few weeks it was difficult.

Escobar may even lift his shorts above his right thigh to show his personal tribute — a massive tattoo of Messi kissing the World Cup trophy. “It's going to be something very beautiful for me ...