but keen drivers will know Michelin as one of the biggest names in the tire business. Ghostbusters fans will know the brand ...

zooms in on a Michelin Pilot Sport 4S tire. He shows the sticker, which sports a Bluetooth logo. The clip then transitions to the inside of the tire, which shows a QR code affixed inside.

Today, Michelin covers restaurants in 37 countries around the world, and the books are marked with the same logo the company uses on its tires — the one with the Michelin man, of course.